“organic, durable, eco friendly, simplicity, silent & minimalist”
Safa is a multifaceted brand and product.
Safa is organic
The olive wood we use for safa comes from the olive trees of one of the many enormous olive plantations in Tunisia. Tunisia is one of the most famous southern Mediterranean countries where olives have been cultivated for centuries. More than 30% of the agricultural land has been consecrated to oleiculture (the cultivation of olives). This equates to 1.68 million hectares of land. When an olive tree does not bear fruit for several years, it is felled to make way for a sapling. These are the ways of our ancestors and the way nature remains in balance and the olive tree is used to its full potential.
Safa is durable
It is an extremely hard, dense wood making it more stain and odor resistant than most – an important characteristic in a hard-working kitchen tool. With proper care and maintenance, your olive wood will last a long time.
Olive wood is almost unbreakable. Especially our basic bowls are made of very thick olive wood which will last for years. So go ahead, with Safa you can be your clumsy self again in the kitchen.
Safa is eco friendly
We try to complete the circle of ecological production. The wood we use is from trees that don’t produce fruit anymore and are replaced by saplings. The olive wood plantations use eco friendly ways of production without harsh chemicals. Olive trees are grown using natural resources, water, land and lots of sunshine. In the workshops where our products are manufactured no single chemical is used in the process. The products are made by hand by artisans. Because so many different objects can be made out of olive wood, very little wood is wasted. The waste that is left is used by locals as firewood. Local kilns are fired up with olive wood waste for preparation of bread.
Safa is simplicity
At Safa we tried to come up with a concept that is not based on trends. We tried to go back to basics when it comes to tableware. A bowl. A plate. Utensils for cooking and eating.
We don’t venture into reinventing the basic tableware humanity has used its whole existence.
Utility goes hand in hand with pure simplicity. We do not go for complicated designs because we want to go back to what’s necessary, what is used and can be used again and again with time. Safa brings a touch of softness to a kitchen, which brings us to our next point.
Safa is silent
Imagine having dinner. Imagine the sounds at the table.
Now take away those sounds and replace them with silence, stillness.
This is what Safa tableware can do for you. Eating with olive wood tableware will bring back silence at the dinner table, which will make way for conversation, for laughter and togetherness. No scraping on ceramic plates, no high pitched screeching or clinking of metal utensils. Wooden tableware means you can completely enjoy a meal with the bliss of silence.
Safa is minimalist
We all know that the average human collects many, many objects during its lifetime. The kitchen is one place in the house where we find a large part of these objects. It seems we are sold the idea we need many different plates, bowls, vessels, utensils… to have a practical kitchen.
At Safa we know this is not true. While creating Safa Tableware we knew from the start we wanted to make a stand against the overconsumption of goods and replace them with simple, everyday objects that can be used in many settings, by many people and that will last a lifetime.
Think of how many objects you own in your kitchen that could be replaced with the basics. A bowl. A plate. Utensils for cooking and eating. One bowl per person. One plate per person. One set of utensils per person. Olive wooden tableware is a beautiful way to start living with simplicity and thoughtfulness.